By Steve Sarns, Vice President Sales and Marketing

What is your company's mission and vision?

NuStep Inc. strives to be North America's No. 1 catalyst for active living among those seeking leading-edge ergonomic equipment, wellness support and value. We are in the business of transforming lives every day. NuStep's core values are vitality, advancement and connection. These standards have grown out of our fundamental beliefs. They express the way we do business and provide the foundation on which we base our brand promise.

NuStep = Vitality by demonstrating health and wellness leadership.
NuStep = Advancement by delivering breakthrough solutions.
NuStep = connection by fostering lifelong relationships.

How does your product contribute to culture change?

Many long-term care communities are expanding their services in skilled nursing by providing short-term rehabilitation services to their communities. The NuStep TRS 4000 provides essential, safe, effective and versatile exercise for individuals and physical therapist seeking outcome-based exercise for a wide variety of function levels and chronic conditions. The NuStep allows people dignity, confidence and positive results by offering comfort and low-impact exercise in a ergonomically designed recumbent position.  

The seat swivels, offering wheelchair access to individuals with balance concerns or to those with limited muscle power in their lower extremities. In addition, we have recently introduced the NuStep Leg Stabilizer that provides secure and comfortable support to keep the user's leg in proper alignment while performing the repetitive walking simulation motion provided by the NuStep, reducing uneven and undesirable loading of the hip, knee and ankle joints. The Leg Stabilizer is ideal for those who have muscle deficiencies including individuals experiencing traumatic brain injury, stroke, multiple sclerosis, spinal cord injuries and a variety of other neurological impairments. 

How can your customers make better use of your product?

After positive gains are realized in the skilled nursing environment, the NuStep TRS 4000 is a perfect choice for individuals to order for their home maintenance and wellness programs. Too often, clients leave physical therapy programs only to experience decline at home due to lack of motivation or finding the time or ability to travel to a fitness center in their area. The physical therapist can choose to review the option of prescribing a fitness program for their client, revolving around the NuStep, to incorporate into their daily lifestyle once at home.

Many individuals leaving skilled nursing may be facing a lack of independence and freedom once returning home if they fail to build exercise into their daily routines, resulting a decrease in quality of life. In addition, the prospect of moving into a retirement community may add a significant burden on their finances as many communities have rates as high as $5,000 per month, depending on the services provided.

Our company has been delivering NuSteps to individual homes since our inception in 1994 and we offer inside delivery and a 30-day money-back guarantee to individuals ordering a NuStep for home use.  

The NuStep is delivered fully assembled and is ready use, while delivery time is two weeks from the time of order placement. The NuStep can be delivered at the final stages of skilled nursing rehabilitation and the product most familiar to your client can be in their homes, ready to use directly after their rehab stay at your community.

The NuStep is priced at $3,495 with shipping added and we offer attractive financing options including 12-month interest-free payment opportunities and $95 per month financing.  

The NuStep is built for lifetme of use in a home setting and can help the user maintain independence by building their strength and cardiovascular endurance. The NuStep, plus your staff providing irreplaceable physical therapy programs and services, will add referrals, goodwill and loyalty to your organization. Providing your clients care, both in and outside the walls of your community, is a winning combination. NuStep's goal is to help you transform your clients life by giving them their lives back at home and in their community.

For more information, call (800) 322-2209 or visit www.nustep.com.